Read Case Study, "The Bama Companies, Inc.” on page 247-248. and answer the questions

Alabama (“Bama”) Marshall in 1927 and has grown into a leading developer and manufacturer of frozen,ready-to-use food products served worldwide by quick-service and casual dining restaurant chains such as McDonald’s and Pizza Hut. From four production facilities in Tulsa, Oklahoma, and two in Beijing, China, Bama’s 1,100 employees generate over $200 million a year in revenues. The company’s three main product categories—hand-held pies, biscuits, and pizza crust—account for 92 percent of revenues.In an industry dominated by companies several times its own