Essay – Assessment 3Due Date: Friday 18 OCTOBER by 10:00 pmAssessment Value: Worth 70% of final mark for the unit.Length: 2500 words (±10%)Task:In this assignment, choose one of the questions below that is of interest to you. It is an essay where you are expected to explore the concepts and intellectual ideas discussed in this unit. You can also illustrate these concepts and ideas through visual examples from popular culture, social or mass media.Either1. Critically examine the concept of the subject in Althusser (structuralist approach) and Foucault (poststructuralist approach). Use examples from one or two institutions e.g. family, communications (internet, social media, print press, television, film etc), or religions (system of Christianity etc) to highlight the differences.OR2. Critically examine the concept of the everyday in Adorno and Horkhiemer’s work (structuralist approach) and Highmore’s or Sztompka’s work (poststructuralist approach). Use example(s) from popular culture (i.e. music, video, television, film etc) and/or social media or mass media that shows the difference between a structuralist approach and a poststructuralist approach to the everyday.OR3. Provide a detailed discussion of the modernist idea of popular culture, social media and/or mass media (Benjamin or Berman) and evaluate the usefulness of this approach within a neoliberal cultural context. You must define the characteristics and concerns of neoliberalism within your answer.OR4. Explore the concept of ‘equality’ from a feminist modernist perspective and postfeminist perspective. Make three major points and illustrate each feminist perspective (modernist and postfeminist) by drawing on at least one example from popular culture or social or mass media. You must consider how the concept of‘woman’ functions within each perspective in your analysis.CMM2115 Cultural Matrix 11Assessment criteria/Marking key:Demonstrate you have engaged with the concepts in this unit [15 marks]One of the ways in which you can provide evidence that you have used the concepts in this unit is to quote from the relevant readings. Engaging with the concepts and intellectual ideas means to show how they support the argument you are making.Apply the concepts discussed in this unit correctly.Apply critical thinking strategies to your engagement with ideas [15 marks]Gather and assess relevant information. Select information that is appropriate for your purpose and explain its value to your argument.Draw well-reasoned conclusions. Show the ability to logically connect ideas together in light of your thesis position.Raise and discuss questions and/or problems. Explain these questions and problems clearly and concisely.Illustrate theory through an example from social media or popular cultureor mass media [10 marks]Illustrate the concepts and intellectual ideas through your own example from social media or popular culture or mass media (depending on the question).You are expected to support the assumptions you make with your own example from the social media, popular culture or mass media texts you have examined.Your own original analysis (not repeated from an article or book) is required.The format will be an essay [10 marks]You will need to demonstrate that you can write an effective, clear and comprehensible essay and that you can present your ideas in logical order.Your essay will need to have:An introduction that outlines your position (i.e. an argument/thesis) and supporting points;A body in which the main points are presented in logical order with evidence and examples to support the statements and the main points are linked to the argument/thesis and;An effective conclusion, which restates your position (argument), and draws the main points togetherCorrect spelling, grammar, sentence structure, punctuation and paragraphingStandard referencing format used consistently and correctly acknowledgingsources of quotations and paraphrasesAll sources of references must be citied (in text citation) and listed in alphabetical order by author last name (end reference list). For details about referencing and the required format, please refer to the ECU Referencing guide at URL: http://www.ecu.edu.au/centres/library-services/workshops-and- training/referencing/related-content/downloads/refguide.pdfCMM2115 Cultural Matrix 12References in Closed Reserve in the library:Althusser, L. (1971). The state ideological apparatuses. Ideology interpellates individuals as subjects. In (trans. Ben Brewster) Lenin and Philosophy and other essays (pp. 127-186). New York & London: Monthly Review Press.Barthes, R. (1973). Mythologies. London: Paladin Grafton Books.Benjamin, W (1970). The work of art in the age of mechanical reproduction. In H. Arendt (ed.) (trans. H. Zohn) Illuminations: Essays and reflections (pp. 219-226). London: Jonathan Cape.Cottrell, S. (2011). Critical thinking skills: Developing effective analysis and argument. (2nd ed.). Houndsmills, UK: Palgrave MacmillanCottrell, S. (2013). The study skills handbook. (4th ed.). Houndsmill, UK: Palgrave Macmillan.Edgar, A & Sedgwick, P (eds.) (2008). Cultural theory: The key concepts. (2nd ed.). London: Routledge.Highmore, B. (2002). (ed.) The everyday life reader. London & New York: Routledge. Horkheimer, M & Adorno, T. W. (1982).Dialectic of enlightenment. (trans. JohnCumming). New York: Continuum.Macdonell, D. (1986). Theories of discourse: An introduction. (pp. 24-42) Oxford: Basil Blackwell.Palmer, D. (2007). Structuralism and poststructuralism for beginners. Hanover, N.H: Steerforth PressScannell, P. (2007). Media and communication. London: Sage. [A very readable historical overview of a number of perspectives discussed in thecourse.]Schirato, T, Danaher, G & Webb, Jen. (2012). Understanding Foucault: A criticalintroduction [electronic resource]. Sydney, NSW: Allen & Unwin Strinati, Dominic. (2004). An introduction to theories of popular culture. (2nd ed.).[electronic resource] London & New York: Routledge.Sturken, M & Cartwright, L. (2009).Practices of looking: An introduction to visual culture.(2nd ed.). Oxford: Oxford University Press.Webb. J. (2009). Understanding representation [electronic resource]. London: Sage Publications.Kind regards Joyline Muigei [Show Less]