Using a suite of any credible resources (including professional hospitality journals, magazines...) undertake a literature review of 3 peer reviewed articles (written to your lecturer) encapsulating the theory, goals and empirical support for the effectiveness of revenue management. The articles can be related to one of the below concepts. - The concept of perceived value (customer or seller perception of value) and its effect on pricing strategy - The role of information systems, reservation and distribution channels in Revenue Management - The role of cost in pricing strategy and cost based pricing - The art of strategic pricing - The modern concept of revenue management and its role - The concept of lifetime loyalty and revenue streams. When selecting your articles please note that: • The three (3) articles you select to use should not be older than ten years. • Articles might be professional academic published works, non-published research or a combination of several related articles together. • The articles should be appropriately summarised, paraphrased in essay format. • All the references should be provided.  [Show Less]