Homework help > A few decades ago, the idea of marketing in many h... > Published by: Professor Henry 3 years ago
By: Professor Henry
Subject: Health care and Life Sciences
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A few decades ago, the idea of marketing in many healthcare organizations was almost unthinkable. Discuss why healthcare organizations of the past were slow to integrate marketing principles and practices as compared to other industries. Why has it come under scrutiny again? ...[Show More]

3 years ago


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Healthcare marketing was considered unethical because the concept of marketing was considered exploitative. The stakeholders did not attach much value to marketing and as a result, there were no books to give guidance about the same. The physicians of before did not accept to consider healthcare as a market. Today it is still under scrutiny because there are arguments that marketing takes away value focus.

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