You have just inherited $1 million. After paying all your outstanding student loans, you decide to start a healthcare enterprise. What business are you in? Is it for-profit or not-for-profit? What segments would you choose to serve? Briefly describe the steps you would take to divide the broad market into your selected segments. Will you use a concentrated or differentiated targeting strategy? Ref ...[Show More]
3 years ago
I would focus on a niche market. I would consider profit generating business but breaking even at the, in the beginning, would be valued focus and market strategy. I would probably focus on providing health care for the elderly. Providing quality clinical care for the aged would have to implement a concentrated strategy as per demographic segmentation. Age would be a factor with the establishment of the elderly home for focused care.
By CPA Guru 3 years ago . Marked as helpful (205). Marked as unhelpful (232)
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