Locate an ad that seeks to influence the acquisition of a healthcare offering or service. Identify the specific consumer decision-making unit that might be affected by this ad. How do you think this ad will affect the consumer's behavior? ...[Show More]
4 years ago
An example is the New York Presbyterian Hospital patient stories. The patients narrate their situation and how they got medical assistance through the institution. The customer is influenced to choose the advertising hospital over others in the market. The consumers' confidence in the care offered will be boosted and thus building trust. They will, therefore, be inclined to purchase services from that particular institution
By CPA Guru 4 years ago . Marked as helpful (230). Marked as unhelpful (206)
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