Homework help > Differentiate between organizational and consumer ... > Published by: Professor Henry 3 years ago
By: Professor Henry
Subject: Health care and Life Sciences
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Differentiate between organizational and consumer buying behavior. ...[Show More]

3 years ago


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In an organization buying behavior, the decision to buy is collective as it has to be endorsed by the staff. In the other hand consumer buying behavior, individuals make their own decisions on what to buy thus the criteria used are based on self-factors and the personal environment.

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