Use an example to compare and contrast social marketing and cause-related marketing. Why is cause-related marketing often successful? ...[Show More]
4 years ago
An example is they do not drink and drive advert. For social marketing, this could be publicized by a non-benefit social group focusing on awareness. On the other hand, this could be done in line with an alcohol brand marketing their brand while making the campaign for safe driving. The latter is cause-related marketing and it is more successful as it gets to the target consumers better.
By CPA Guru 4 years ago . Marked as helpful (215). Marked as unhelpful (203)
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