There are always strategic issues that face a firm whether young or old. These strategic issues affect the operations of the organization either positively or negatively. Strategic issues related to the organizations capabilities can be, the level of technology, competition, the legal obligations, the activities a firm does to improve the value of a product in the market and the relationship a firm has with other firms in terms of financial, revenue and costs for example in a merger (Teece, Pisano & Shuen, 1997). Some examples of industry related strategic issues include: the availability of substitute products, the collective bargaining power of consumers and suppliers among others. The strategic issues related to the firm’s capabilities can be viewed to be specific to each particular firm since each firm has its specific strengths and weaknesses. On the other hand, industry related strategic issues affect all the firms in the specific line of business. For instance, if the suppliers defy the industrial prices, all the firms in the listed industry will be strategically affected. But when one firm has legal challenges, the industry is not affected (Kyengo, 2017).

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