Case Assignment

 The Case Assignment is a written description of a solution to a problem or situation. Most cases are a snapshot of a particular situation within a complex environment. The purpose of the Case Assignment in this course is to place you in a position that will require research, synthesis of information and critical thought. The Case Assignment is your Mid Term for the course. You will be asked to distinguish pertinent from peripheral facts, to identify central alternatives among several issues competing for attention, and to formulate strategies and recommendations. The method provides an opportunity to sharpen problem-solving skills and to improve your ability to think and reason rigorously. Note that your response will require research, synthesis of information and critical thought. In essence, you are expected to demonstrate your skill at critical thinking, The Case Assignment will represent 20% of your overall course grade. Case Jack Tremble owns a very successful Toyota dealership. In fact, his business is so successful, that his staff is complaining that they don’t have enough time to follow through with new customers or deal with customer complaints. So, Jack decides to set up a Customer Relations Center. He advertises to his customers that if they need any help or experience any problems they can get help from the Center by either coming into it and talking to someone or calling it and handling their problem by phone. Jack hires an experienced supervisor and decides to staff the Center with eight people. He decides to hire you to help him learn about the elements of effective customer communication skills. Assignment 1 / 2 Based on what you have learned so far in the first four Modules of this course and on additional research you decide to conduct, your task as a Scholar is to write a 5 to 8 page paper, following APA format, that describes the elements of effective customer communication. Make sure that your paper demonstrates your skill at critical thinking and that citations in the body of your paper and in the list of References at the end are in APA format.