MGT302 – Strategic Management Assignment 1 Details in addition to requirements given in Study Guide.

Contents of your report

Introduction – brief description of the company and the industry(ies) of which it is part and the main challenge(s) being faced- i.e. why are you being asked to analyse the case.

Macro environmental analysis - factors which are changing or impacting on the company and/or the industry(ies) – include some discussion as to what they mean for the company

Industry analysis (for each industry if more than one)

·         brief description of the life cycle stage of the industry

·         Porter’s 5 forces analysis – conclusion regarding attractiveness

Company analysis: resources and capabilities – core competencies – include some discussion of which ones are/will be most effective in achieving strategies and objectives or are most important to identified environmental factors – macro and/or industry . VRIO Framework.

Competitor analysis: draw conclusions about main competitive threats (if any) (link back to 5 forces analysis)

Strategy analysis:

·         Identify strategies - Corporate Level and/or Business level if possible

·         Analyse if working or not – why / why not

·         Suggestions for improving current strategies or suggestions for new strategies – link back to analysis and explain why you think they will work

Conclusion – summary, recommendations, prediction for future of the company/industry

Use your referenced sources and theory to support your analysis and recommendations.