54085:
Further Q & A on Assessment 3Q: Can I do
a transcript of a media conference as my Communication “product”?-
No, a transcript is not a
communication product. What you might instead do, as an example, is a Q & A
briefing to a politician/client by the media adviser, preparing him/her for a
media event.Q: Can I do
an “app” as my Communication product?-
...[Show More]
54085:
Further Q & A on Assessment 3
Q: Can I do
a transcript of a media conference as my Communication “product”?
-
No, a transcript is not a
communication product. What you might instead do, as an example, is a Q & A
briefing to a politician/client by the media adviser, preparing him/her for a
media event.
Q: Can I do
an “app” as my Communication product?
-
Yes, an app is fine. However, as an
app is likely to be below the 1,000 word length, you can make up your word
length in your Brief Report, which
should include the objectives, target audiences, rationale and message(s)
etc. Your Brief Report should also include references to the appropriate
literature.
Q: Can I do
a media release for my “client” for the Communication Product?
-
A media release traditionally would
fall short of the 1,000 words required.
You might instead want to consider writing up 2 x releases, and then in
your Brief Report include the usual
PR objectives, target audiences, rationale and key messages, including timing
for publication of the media releases and the media outlets being targeted.
Q: Am I
plagiarising if I use direct quotes from my stakeholder in the Communication
Product?
-
No, so long as you enclose the
quotes used in inverted commas [‘’], and state in your accompanying Brief that
in the process of making the Product quotes were taken from real sources. You
then reference the source in the Brief (and not in the Product itself)
Q: Can I
make up quotations to use in my Product?
-
Yes.
Q: How do I
talk about my stakeholder if I do a news article/opinion piece/op ed as my
Product.
-
If you are a PR student doing a
by-lined article, advertorial or thought leadership piece to be published in
the name of someone senior in your client organisation, write the piece from
their point of view and explain the wider context in the Brief Report.
-
-
If you are a journalism student and
wish to write a long news story or investigative piece, in which your
stakeholder is NOT your client, please make this clear in your Brief
Report.
Q: How
might my Creative Writing Major be woven into creating a product?
-
In this instance, in your piece
(product) you might want to think about creating a story around a
person/idea/issue and explain in your Brief
Report what you have done and why.
For example. you might choose the topic of refugees/Medivac and write a
story that raises awareness and public sympathy for refugees.
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