Case Study: Away Company

Company Description

In today’s world, the geographical distance between countries has become virtually indiscernible as faster and better means of transport are developed. This growth has made it easier for people to travel from, one place to another. However, during this process of travel and exploration, many travelers face numerous challenges. One challenge that the founders of Away Company sought to solve through unique solutions is the problem of luggage such that the ease of access is improved. The vision of Away is to create a travel and lifestyle brand that consumers associate with the best luggage carrier designs at an affordable price. The company’s founders saw an opportunity in the problems that people face during traveling which could be solved using better and refined travel accessories. These travel accessories are designed with unique features that solve travel problems that the founders and travelers identify with (Danielle, 2019).