Business Ethics - Ethical Issue Analysis Use the following steps to complete the project. You will demonstrate an understanding of ethical concepts and of legal business principles and are required to use the course material to support the ideas and conclusions presented. Step 1: Silicon Valley Startup Companies Read the following articles about Silicon Valley startup companies (Theranos, Zenefits and Hampton Creek Foods). Each company discussed in the articles below eventually came under scrutiny for ethical and/or legal issues. Since embroiled in scandal, Hampton Creek Foods has been repositioned and is now known as Just, Inc. Griffith, E. (2017, December 16). The other tech bubble. Wired. Retrieved from https:// www.wired.com/story/the-other-tech-bubble/ Griffith, E. (2017, December 28). The ugly unethical underside of Silicon Valley. Fortune. Retrieved from http://fortune.com/silicon-valley-startups-fraud-venture-capital/ Hartmans, A. (2018, September 5). The rise and fall of Elizabeth Holmes, who started Theranos when she was 19 and became the world's youngest female billionaire before it all came crashing down. Business Insider Retrieved from https://www.businessinsider.com/theranosfounder-ceo-elizabeth-holmes-life-story-bio-2018-4 Suddath, C. and Newcomer, E. (2016, May 9). Zenefits was the perfect startup. Then it selfdisrupted. Bloomberg. Retrieved from https://www.bloomberg.com/features/2016-zenefits/ Step 2: Overview of Companies Provide a company overview for Zenefits and Theranos. Describe the purpose(s) for the founding of the company; i.e., what problems was it formed to solve and/or opportunities it was formed to exploit, who are the founders, home country or state, management, etc. Step 3: Ethical or Legal Issues You will research each company to establish the facts of each situation. Once you have established the facts surrounding the decisions made by Theranos and Zenefits: Identify and discuss the ethical issues associated with each company. Identify and discuss the legal issues associated with each company. Step 4: Stakeholders Identify the stakeholders associated with each company and explain the impact of the company’s decisions on the specific stakeholders. Discuss how the stakeholders reacted to the decision(s) made by each company. Step 5: Generate Alternatives From what you have read, the startup culture poses a host of temptations creating a neverending series of ethical choices and dilemmas. Companies are faced with the challenges of venture investors who expect hyper-growth and quick results. For privately- held companies, self-reporting, unaudited financials is an option as is not reporting, and the media serves to promote an attractive opportunity. Lastly, it is easy to rationalize behavior when the expectation is that entrepreneurs set the world on fire with innovative, disruptive technologies that promote overlooking rules and one’s moral compass. Like many business people, some Silicon Valley decision makers need help in recognizing the ethical dilemmas they face when doing business and understanding the need for following rules and setting ethical standards. You will: Generate and discuss at least three viable alternatives to help Silicon Valley startup companies operate and behave ethically. In doing so, it is necessary to consider the ethical and legal requirements. Step 6: Evaluate Each Alternative Examine the benefits and drawbacks of each proposed alternative. Provide careful consideration to the factors that influence the outcome of each alternative. Step 7: Recommend the Best Alternative Once you have evaluated each alternative, recommend the best alternative that ensure appropriate business practices and accountability. Explain how Silicon Valley startup companies will effectively communicate this change to internal and external business stakeholders. Number of References are free, please also refer to the eBook with the Chapter and page number on every in-text citation and direct quote: The Business Ethics Workshop, Saylor Foundation [Show Less]