Assignment 2: External and Internal
Environments
Choose an industry you have not yet written about in this course, and one
publicly traded corporation within that industry. Research the company on its
own Website, the public filings on the Securities and Exchange Commission EDGAR
database (http://www.sec.gov/edgar.shtml), in the University's online databases, and
any other sources you can
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Assignment 2: External and Internal
Environments
Choose an industry you have not yet written about in this course, and one
publicly traded corporation within that industry. Research the company on its
own Website, the public filings on the Securities and Exchange Commission EDGAR
database (http://www.sec.gov/edgar.shtml), in the University's online databases, and
any other sources you can find. The annual report will often provide insights
that can help address some of these questions.
Write an eight to ten
(8-10) page paper in which you:
1. Choose the two (2) segments of the general
environment that would rank highest in their influence on the corporation you
chose. Assess how these segments affect the corporation you chose and the
industry in which it operates.
2. Considering the five (5) forces of
competition, choose the two (2) that you estimate are the most significant for
the corporation you chose. Evaluate how well the company has addressed these
two (2) forces in the recent past.
3. With the same two (2) forces in mind, predict
what the company might do to improve its ability to address these forces in the
near future.
4. Assess the external threats affecting this
corporation and the opportunities available to the corporation. Give your
opinions on how the corporation should deal with the most serious threat and
the greatest opportunity. Justify your answer.
5. Give your opinion on the corporation's
greatest strengths and most significant weaknesses. Choose the strategy
or tactic the corporation should select to take maximum advantage of its
strengths, and the strategy or tactic the corporation should select to fix its
most significant weakness. Justify your choices.
6. Determine the company’s resources, capabilities,
and core competencies.
7. Analyze the company’s value chain to determine
where they can create value using the resources, capabilities, and core
competencies discussed above.
8. Use at least three (3) quality
references. Note: Wikipedia and other
Websites do not quality as academic resources.
Your assignment must
follow these formatting requirements:
·
Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; references must follow APA or school-specific format. Check with your
professor for any additional instructions.
·
Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are
not included in the required page length.
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