In the current world of business, marketing plan involves developing strategies that are suitable to deal with marketing challenges that the business may encounter. For many businesses, this includes pricing and distribution strategies, as these are some of the major strategies that can assist a company to pull ahead from other competitors. First, it is important for a company to note that pricing is one of the most critical strategies that influences the success of the business as it involves pricing of the products and services. The product prices that a company adopts need to reflect all costs of production and most of all provide a reasonable profit margin. On the other hand, many businesses base their success on the distribution strategy. Many companies assess its distribution capabilities before it comes up with the right decision on which distribution marketing system to employ. In this essence, it is important for enterprises to select the delivery system it needs to consider how the distribution network supports the marketing goals and objectives. This paper looks at the different type of pricing strategy by focusing on exploring the variance between valued-based pricing and cost-based pricing. The essay will also assess distribution strategy by looking at the way different types of distribution strategies, which are vertical and horizontal marketing systems vary. The discussion in this study will concentrate on Apple IPhone 6 Company.