Introduction and Preliminary Research
Research the Internet, books, journals, etc. about defining the market process and customer focused marketing strategy.
Write an introductory paragraph about defining the market strategy process with a statement about customer focused marketing.
Read the case study located in the eText in the External Tools area: Essay
Nicher Allegiant Air: Going Where They Aint from Armstrong, G., & Kotler, P. (2013). Marketing: An Introduction (11th ed., pp. 51-52). Upper Saddle River, NJ: Prentice Hall.
Step 2:
Read the following case study material located in the eText in the External Tools area: Assignment 5.1.
In-N-Out Burger: The Power of Customer Delight from Armstrong, G., & Kotler, P. (2013). Marketing: An Introduction (11th ed., pp. 15-16). Upper Saddle River, NJ: Prentice Hall.
Write a 2-3-page paper that:

Describes the approach In-N-Out takes with its customers.
Answer if this is the norm for the market they are in?
What makes In-N-Out so successful?
Answer if this strategy could be applied for other small business ventures?
Step 3:
For the conclusion paragraph summarize what you have learned about the In-N-Out customer focused strategy and how it could be applied in small business. Essay Rubric
APA Styles