An accountable care organization placing advertisements that are competitive and product based would require to include the following in its copy.

1.      Details of the strategies of the accountable care organization (ACO).

2.      Details of the products and services given by the ACO which outshine those of its competitors.

3.      Details of the additional benefits of the customers from the ACO which are not offered by the competitor.

4.      Discounts offered for annual renewal, especially in no-claim years.

5.      Discounts for the customers who register before a particular date.