University of Eldoret > Essay > The Environment of Marketing Strategy > 68 page(s) > Published by: Enock kipchumba 3 years ago

The Environment of Marketing Strategy

Marketing strategy is formulated in response to consumer needs. As discussed in the text, consumers can be individuals or organizations. Yet, marketing strategy must be formulated in response to the environmental conditions that affect the market. An effective marketing organization must continually scan the environment to assess and identify trends that its marketing strategy must consider. ...[Show More]

Published: 3 years ago

Published By: Enock kipchumba

 University of Eldoret > Essay > The Environment of Marketing Strategy  page(s) 

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Category: Essay
Published By: Enock kipchumba
Published On: 3 years ago
Number of pages: 68
Language: English

You may use credit points to purchase the paper. Register below to earn 25 credits. Register Here >>