Marketing strategy is formulated in response to consumer needs. As discussed in the text, consumers can be individuals or organizations. Yet, marketing strategy must be formulated in response to the environmental conditions that affect the market. An effective marketing organization must continually scan the environment to assess and identify trends that its marketing strategy must consider. ...[Show More]
Published: 3 years ago
Published By: Enock kipchumba
University of Eldoret > Essay > The Environment of Marketing Strategy page(s)
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Category: | Essay |
Published By: | Enock kipchumba |
Published On: | 3 years ago |
Number of pages: | 68 |
Language: | English |
You may use credit points to purchase the paper. Register below to earn 25 credits. Register Here >>