The importance of the strategies used to avail or create a consumer conceptualization of the goods and services from any organization represent the basics of what entails marketing. The effectiveness of a marketing program is dependent on strategies used during implementation to maximize the impact on consumers. An organization’s mission can cause it to suffer from if the management employ a short-term scope in the nature of their marketing campaign. For instance, in the first problem of this discussion, the mission statement given by one of the partners at a strategic planning retreat does not qualify to be an effective mission