Marketing can be defined as the process and activity of creating, delivering and exchanging products with the aim of benefiting the clients and the firm. Simply put, marketing is where an individual or a group exchange products with other individuals or groups (Buhler &Nufer, 2012, p.123). It can also be achieved through a monetary exchange where one party sells while the other buys the product. Marketing is the final step in every firm as it brings actual finances to a firm. It ends the production cycle of a firm. Successful marketing contributes significantly to the success of a firm. However, a firm must put in marketing strategies that will ensure their products are well promoted to potential and existing clients (Mangram, 2012, p.300). Most firms have created independent marketing and sales department to show the importance of marketing (Buhler & Nufer, 2012, p.125). The department majors in promoting a firm’s products or even promoting the image. The department must always strive to ensure that the firm’s objectives are achieved in order to ensure profitability of the