The concept of marketing in the contemporary society has been greatly influenced by the significance of technological inventions that have reshaped the manner of communication and access to information across the world. Various economists have come up with various new models to redefine the scope of marketing in this new environment. In the 1990’s, an economist named PR Smith created one of the most commonly used digital marketing plan models: SOSTAC, considered significant to be very concise in the creation of wider-scope marketing strategy. The applicability of this model to various business operations marketing strategy has grown over the years with slight improvements, to the extent that is paramount for business students to understand the context of the SOSTAC model and how to write and execute the same plan. In this regard, this analysis delves into these areas to give insightful information about the SOSTAC model.

SOSTAC model is essentially a logical step process to the creation of marketing plan, with every element assuring that each relevant factor is considered. The model has been dealt with various economists through the assumption that it is a collection of two major variables: SOS- a set of target goals that are the focus of the marketing plan and finally a well-regulated measurable implementation strategy (TAC). With this knowledge, it is easily comprehensible to understand the nature of details required under each step as represented by each acronym in SOSTAC (S- Situation, O-Objectives, S- Strategy, T- Tactics, A- Actions, and C- Control.) The following analysis shows the required analysis under each category to comprehensively help in writing a digital marketing plan using the above model:

Situation Analysis.

Under this category, the marketing team is guided by the need to answer the question of exactly where the whole firm currently is, i.e., where are we now? To answer this question the following points help the marketer to best perform the situation analysis:  Market Analysis: can be done using SWOT as explained below.  Current customers composition (Who, why) 3 MARKETING  Carry out competitors’ analysis  Explain the current market trends  Current performance clarification.