Brand and Product Description Leo is a diet drink that is nutritious as well
as wholesome and has a limited number of
calories. The contents of the drink which majorly include vitamins, minerals, and other natural additives makes the
drink a healthy substitute for fuzzy sodas. These features are achieved through
a specifically formulated recipe which is
used to create the concentrate that is
...[Show More]
Leo is a diet drink that is nutritious as well
as wholesome and has a limited number of
calories. The contents of the drink which majorly include vitamins, minerals, and other natural additives makes the
drink a healthy substitute for fuzzy sodas. These features are achieved through
a specifically formulated recipe which is
used to create the concentrate that is then used to prepare the drink in retail
bottles. Leo is not an energy drink. Therefore, it is not recommended for use
during sporting activities to boost energy levels. However, the drink is
natural, nutritious and wholesome making valuable to people who are after
losing body weight. Ideally, Leo is a diet drink.
The Leo brand is new
in the soft drinks market. As such, it
requires a good brand awareness plan to be implemented in a promotional plan to
ensure its entry into the market is one
which ensures future success and growth
of the brand (Armstrong et al., 2015). For
a relatively new brand, Leo hopes to enter the market with a bang and acquire a
relatively competitive section of the market segment that is health conscious and choosy about the healthy
aspects of the drinks they consume.
Every business has
its start, and this is Leo’s. However,
the start would not be successful without a very dynamic, ambitious and
strategic promotion plan to ensure current and future prosperity of the
business. The promotion plan is made more significant in the quest for
successful entry to the soft drinks market especially in the diet drink segment
owing to fact that the two major companies in
the soft drinks market, Coca-Cola, and Pepsi have already ventured into
the said segment and have competitive products that have sustainably held a
large portion of the market for a considerable time. Therefore, this paper will
try and unveil different promotion strategies to be included in a unique plan
that will create a competitive edge over all the products currently existing in
the market.
First of all, Leo is
faced with the presence of similar but
different products in the soft drinks market. Some of these products have been
there for some years and have already won over the hearts of many consumers.
However, Leo hopes to enter the market and overthrow the popularity of some of
these products and gaining a fair share of control of the market. However, to
accomplish this, there is a need for the
implementation of modern marketing strategies while also incorporating the
traditional ones to create a dynamic and cultured aura surrounding this
relatively new product (Katz, 2016).
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