covers each element of the marketing process for your chosen business OR product.

Your business report MUST include: 

0 Title page

1. Executive summary of a business.

2. Situational analysis

3. Market research

4. Establish market objectives

5. Identify target market

6. Developing marketing strategies

7 implementing, monitoring and controlling

8. Conclusion 

Market Overview

The Nike Company is considered the world’s number one in terms of providing sports footwear (see Appendix A). The Nike brand is in most cases aimed at the athletes with the said brands comprising of shoes, clothes and sporting equipment like the balls. The increase in the rate of sporting activities over time has necessitated the Nike Company to adopt aggressive methods of satisfying the market as well as improving the current commodities they offer so as to curb the increased competition. Looking forward to the year 2020, the customers will have developed health consciousness and hence increased demand for the Athlete equipment. With the leading stakeholders of the athlete industry comprising less than twenty percent of the overall industry income in 2015, Nike as one of the stakeholder uses solid brand awareness in efforts to capture a larger market share. This is a technique that has also been adopted by the small sporting goods manufacturers in efforts to provide a healthy form of competition. Nike is, however, adopting new technological activities in order to keep its space in the forefront (Kreng, 2013).

In the current world market, the need for sporting equipment’s has realized a tremendous increase especially in Australia and the United states of America. The consumers buy diverse products ranging from the athletic footwear or the exercise machines either through the online platform that has been provided or directly from the shops.

Market Trends

·                The initial marketing plan for the Nike Company was through professional athletes who advertised the product by word of mouth. This provided good publicity for the product as people could now associate it with success.

·                The Nike Company then changed the target market to include the younger generation so as to curb the growing competition that other brands offered.

·                Nike’s ability to produce superior quality and reliable products with diverse styles saw it through the recession period.

·                The Nike Company also introduced the e- commerce and the digital sports so as to adapt to the technological changes and meet the consumer needs.

Consumer Behavior

The products from the Nike Company are currently common globally because of the high marketing strategies that have been employed by the company. By purchasing the Nike’s products, the consumers accord themselves with the opportunity of experiencing the feeling of owning such a product. It’s at this point that a customer can now give feedback on whether or not the product is comfortable.

The public’s feeling as far as the Nike Company is concerned is that the company should consider reducing the cost of their prices as they overcharge the customers. The young athletes can be influenced by the company to adopt their products through improving the technological capability of their products.

For any good company to realize healthy relationships with their customers, they must ensure that they discover and meet their needs. Nike Company has maximized on this art through continued interaction with its consumers on the online platform they have developed. The website provides the customers with an opportunity to report their feeling through emails and get feedback within the shortest time possible. This has the consumers develop a positive attitude towards the Company and its products hence increasing the purchasing effect on the Company’s products.

Competition