T​‌‍‌‌‍‌‍‍‌‌‌‍‌‍‍‌‍‍‍​hink of a public relations topic about which you could create a questionnaire. The topic should be related to a real world situation at your work or an organization with which you are involved or volunteer (your own start-up company, a product that you know well, etc.). Think of what information you would need to expand the client base, improve efficiency, improve customer satisfaction, improve public impression, or other public relations purposes. For instance, ​‌‍‌‌‍‌‍‍‌‌‌‍‌‍‍‌‍‍‍​what changes does a bank need to make to improve customer satisfaction rates? Or how can a multinational non-profit charity organization solicit more donations? Or how can an organization find out more about its employee satisfaction levels? Or how can a travel destination create more interest for increased tourism? Remember that the topic needs to be addressed from a public relations perspective and not from a business perspective (positive impression not sales)​‌‍‌‌‍‌‍‍‌‌‌‍‌‍‍‌‍‍‍​.