I​‌‍‌‌‍‌‍‍‌‌‌‍‌‍‍‌‍‍‍​n the context of contemporary marketing orientated thinking, examine the marketing and sales strategies utilised Apple and explain the nature of its: - business orientation - analyse different sales functions - Critically evaluate recruitment, selection, and retention plans for sales people How have the organisation's strategies and tactics evolved to take account of changing market conditions and buye​‌‍‌‌‍‌‍‍‌‌‌‍‌‍‍‌‍‍‍​r behaviours? (Use the illustration of the pandamedic Covid-19 effect on the company and how this will change the market conditions for Apple and for future) How might current strategies be developed and improved upon? Jobber, D., Lancaster, G. & Le Meunier FitzHugh, K. (2019) Selling and Sales Management (11th Ed). Harlow: Pearson. Use this ebook as one of the references. Chapters 15,16,17​‌‍‌‌‍‌‍‍‌‌‌‍‌‍‍‌‍‍‍​.