Description

Create a paper on the firm or organization that you work for currently based on the experience you have gained in this simulation.

Include the following:

• What marketing-mix decisions would you make and why?
• Analyze their revenue, profit, and market share performance.
• Reflect on where and how they might increase their effectiveness.
• Provide your rationale for your conclusions with specific examples from the simulation.
• Your work should be reflective in nature and should showcase the learning that has taken place as a result of completing the simulation.
• Make recommendations to your marketing management team to take the brand forward into the future.

Outline:

1. Executive Summary - Briefly summarize the key points from this paper.
2. Analyze the competitive environment including a current SWOT analysis of your employer.
   • Who are your key competitors?
   • What do you expect the future business environment to look for your firm?
3. Analyze the current marketing mix. Discuss its current state.
   • Based on your experience of the simulation what changes would you make?
4. Where should the management team go from here?
• What strategies do you suggest going forward, and why?
• What final recommendations would you offer as part of your conclusion?