(Cooper & Schindler, 2014).

1.    Read Albert Einstein’s quote above. What is the value of this statement in terms of the research process? What is the relevance and relationship of this statement to the technologically advancing business world? Where do these questions allow us to go?

Problem solving acts as the most important aspect of any scientific discipline. Whether it is the determination of an unknown material, comparing questioned and known materials, determining how a product has failed, inventing new products or developing novel testing methodologies. A solid scientific approach is important when evaluating these conditions. This scientific method is very crucial to young students learning to put into practice scientific principles to solve a problem, or the most seasoned professional investigating the most difficult problems in the industry. The scientific method is simply a systematic, organized, process applied to a problem.

2.    What is the purpose of sampling? What are some concerns and dangers of sampling? How important is the sample design to data validity? Explain. Provide an example where a sample might misrepresent data validity.

3.    Define, discuss and provide examples of Measurement Scales.