Advertising Campaign

Introduction

Diet Coke is a unique product that aligns itself with a special set of features that it makes available to the consumer. Essentially, the product can be defined and developed in various ways in the course of the years to come. However, for the current version of the drink, a diverse campaign strategy can be developed to help the consumers become more aware of the product on a local and international level (Moriarty et al., 2014). The importance of an advertising campaign can be seen in the successful sales of different products and services that were aggressively advertised in the business industry. Therefore, the new diet coke would need to be aggressively marketed or rather advertised to ensure its success in all business aspects of the modern, diverse business environment.