Data Gathering and Market Research

In the past century, the debate of quality detergent products has been wagging on the lips of many individuals. The information entailed herein provides vivid background details of the research process conducted, and an interpretation of the information gathered. It also provides an analysis of the research data for the manufacture of highly sustainable and better quality detergents in the market.

      For starters, the company has been searching for ways to make a market statement through the sale of washing detergent. This has been met by numerous obstacles ranging from a very competitive environment by similar pre-existing companies manufacturing the same product to the presence of counterfeit washing detergents. The company resolved to conduct a market research study to capitalize on the market demand and profit realization (Creswell, J. W., 2013). The research was conducted by ethical means and provides an in-depth look at the nature of the product and its influence on the ever-changing market.