Case Studies Analysis

Article 1: The Most Common Mistakes Companies Make with Global Marketing

Question 1   

The article talks about marketing at a global perspective. It mentions the significance of marketing when it comes to the point of a company seeking to expand in a global manner. The article clearly illustrates the significance of the marketing team when such a time comes for a given organization, firm or company.

In the current world we live in, small enterprises usually want to go largely by venturing into the global market. Doing business on a global scale is not an easy task. The article demonstrates that if a business organization seeks to expand and enter the global market. The organization needs to have two things. The means to expand in a global way.  And secondly, a good team of marketers that will ensure that the company is known in a given market as soon as it branches out to that specific geographical location. Although the article focuses on the aspect of marketing.