Case study

A business model is a structured design used by a firm, company or organization that is aimed at successful business operations. The success of the operations relies on the ability of the company to identify potential sources of revenues, the market for products and financial services (Amit et al., 2012). Therefore, a strategic business model focuses on the aspects mentioned above. Google, Apple, and Microsoft have different business models. Their business models can be defined under various categories, with each company having at least one same category as the other company. However, the business models for Google and Apple seem to be similar and distinct to that of Microsoft. To accurately differentiate his. We will get a look at the company models for each of the three companies mentioned in the cases study.

Google’s business models seem to focus strategically on search engines and advertising. Google’s search engine has acquired dominance in the search area on the internet. However, it still has a significant portion of the market share in the application industry. Majoring on Android apps that are majorly open nonproprietary products (Jarvis, 2011). The large market share owned by Google can be attributed to the fact that it has majored in the software and search engine areas of the internet. Most phones accessing the internet run Android software and use the famous Google search engine.