Apple’s exhibition of its iPhone 7 Plus is a stunning art show which can be compared to the likes of Deira Areas. This exhibition employs an elevated sense of complexity because its images are shot on a mobile phone. This advertisement has been made easily accessible by displaying it on billboards which can be seen in the major urban areas. The purpose of this advertising campaign is to encourage the natives to purchase this product. Apple has made sure to incorporate compelling aspects of the new iPhone 7 Plus such as the unique features which distinguish it from the earlier versions of the iPhone as well as from other mobile phone brands. This aspect has proved to be an effective technique considering that the company has been able to make significant improvements in the sale of its iPhone 7 Plus since its inception into the Saudi Arabian mobile phone market.

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