I need a Market and Industry Research on the fast casual restaurants. If to broad then can go

deeper into the breakfast/burgers fast casual restaurants in California/ LA. I am starting a

restaurant that sells customizable breakfast and burgers with all organic fresh locally sourced

ingredients. 

How big is the overall market? Is this industry growing? Are their huge barriers to overcome to

enter the market? Who would be my direct and indirect competitors? What do they do and how

do they do it? What do they all lack of? 

What are the demographics, buying habits, behaviors of the people who make up this market? 

Who specifically is my target market within the total market and how many of them are there?

What is the total market size? Who are the current market leaders and what market share do

they own? How much of the market can I realistically capture? 

Industry Analysis:

Economics of Sale:

Brand/ loyalty & market power:

High capital requirements:

Buyer switching costs:

Access to distribution channels:

Propriety factors: 

Government regulations:

Identify and describe any barriers to entry that exist for my company in this industry. 

What would be my business SWOT Analysis?