Assessment and Presentation ( I already finished the Presentation ) The Assessment consists of a presentation and a report. .The report must have a maximum 1,500-word length. The purpose of both the presentation and the report is to analyze the innovation of the case the group was assigned in the first (Thursday) session. Your analysis should cover:o Innovation Characteristics? Description of the
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Assessment and Presentation ( I already finished the Presentation )
The Assessment consists of a presentation and a report. .The report must have a maximum 1,500-word length. The purpose of both the presentation and the report is to analyze the innovation of the case the group was assigned in the first (Thursday) session. Your analysis should cover:
o Innovation Characteristics
? Description of the innovation;
? Type of innovation (process, product, etc.); ? Whether it could be disruptive
? Product lifecycle analysis
? Adoption attributes
o Innovation Strategies
? First mover approach
? Protection strategy (secrets, patents, copyrights, etc.) ? Complementary assets
? Appropriability strategy
The group activities throughout the course should provide the basis of the assignment content. Students are encouraged to use their personal contacts, newspaper articles, websites, academic papers, trade press, etc. to develop their analysis. Insightful and carefully selected application of concepts and models studied over the course (or indeed other courses) is rewarded.
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EXCERPT OF THE PAPER
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The
3DRudder is a revolutionary feet-powered virtual reality and 3D motion and
navigation controller used for gaming and in 3D design such as CAD softwares. The
3DRudder is a product innovation type which is natural and immediate, additive
and forgettable, precise and fluid, as well as fast and responsive. The current
3D Rudders have greatly reduced in size as compared to the initial prototype
which was significantly large. The product is still in its introduction stage
which requires extensive research and product development and huge investment
in terms of marketing. The device can be used in various scopes such as in
gamming, 3D devices, CAD softwares, and engineering and architectural works.
Because
3D Rudder is a new type of invention, it will enjoy fast mover advantages which
will give its manufacturers a competitive edge against other competitors in the
market. However, the company needs to patent the idea in order to gain
exclusive rights of making, using or selling the innovation and prevents others
from doing the same during the patent duration.
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END OF EXCERPT. PURCHASE TO VIEW THE WHOLE DOCUMENT
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