Assessment Details
Your individual strategic management report will need to identify the internal and external
opportunities and threats facing the organisation (s) given in the case study, and present appropriate
frameworks that inform the development of strategic options and recommendations for the
organisation(s) in terms of future strategic directions and methods of expansion in Asian markets.
The report should therefore be comprised of areas for consideration that address the following
questions:
1. Appraise the current strategic positioning of the given organisation.
The following will need to be carried out to address this question:
Undertake a critically evaluated strategic audit, using appropriate models & frameworks, of the firm’s
existing strategy in relation to its ability to exploit new global opportunities to create a more
competitive advantage
In order to prepare report for the board of directors you are required to scan Micro and Macro
environment of the company where it operates.
This will need to include an critical assessment of the external MACRO environment (using the PEST
or PESTEL framework); external MICRO environment (using Porter’s 5 Force framework) and internal
analysis of the organisation (applying Jay Barney’s VRIO or Michael Porter’s Value Chain Analysis) to
identify opportunities and threats in both these external and internal environmental layers.
2. What strategic recommendations can you propose for the organisation (s) given in the case study
to strengthen its current position in the given Market?
The following will need to be carried out to address this question:
This will need to include an analysis and evaluation of organisation competitive strategies in a critical
and informed way. Evaluating best alternatives and make possible recommendation and conclusions
based on thorough analysis and consideration of their future competitive strategies, applying either
Porter’s Generic Strategies of Competition framework or Bowman and Faulkner’s Strategy Clock.
Your final strategic management report should contain:
 Executive Summary
 Introduction (Company & industry background, key challenges faced by the selected
company)
 External environmental analysis for identifying opportunities and threats: Macro (PEST or
PESTEL) & Micro (5 Forces Framework for analysing industry structure and the nature of
competition)
 Internal environmental analysis for identifying strengths and weaknesses: VRIO or value chain
analysis
 Identification of Competitive Strategies (Bowman’s Clock or Porter’s Generic Strategies)
 Strategic directions (Markets, Products, Services) & methods of expansion
 In-text citations and list of references using Harvard Referencing