Organisations/brands:

Sukin Naturals Australia

Pandemonium Estate

Sportsbet

Task specifics:

Analyse the organisation/brand in view of the use of web-based and interactive internet/social media. You will need to refer to academic sources to make your analysis credible – no fewer than 4 academic references required. Your analysis needs to cover the following:

·         A brief overview of the organisation’s/brand’s key values and messages

·         An overview of internet and social media presence

·         An evaluation of this presence

·         How each platform works alongside other interactive internet/social media platforms for brand engagement/enhancement

·         Examples of issues, crises, events to be included

Word length: 1500 words

Due Date: Monday 26 August (individual submission via BB)

Value: 20%