1. Is the Zanders’s dilemma—expansion goals causing the company to lose the character that made it success- ful in the first place—a common one that entrepreneurs face? Why?
2. Assume the role of the Zanders’s consultant. What ad- vice would you offer them concerning the fundamental questions they have about their business?
3.What steps should the Zanders take to redesign their Web site and to get their company back on the first page of search results for the three largest search engines?
4. What should the Zanders do to address their company’s cash flow problems? What steps can they take to avoid cash flow problems in the future?
5. Write a brief report for the Zanders outlining your rec- ommendations for getting their business back on track