Introduction

The modern business environment has been significantly modified due to the continuous advancement of technology. Technology and innovation have changed the way business operations are carried out on a daily basis. Ideally, every single aspect of businesses has been changed. Aspects such as communication and the conduct of financial transactions have been revolutionized, and as a result, more fluent and flexible processes have been realized. The adaptation of the various technologies that exist in this age of information is crucial towards ensuring the business stays adrift with competitors and stays profitable in the face of the uncertainty brought about by continuous technological advances. 

Problem Statement

Traditional brick-and-mortar shopping or retail stores have for long been using traditional methods that require the client to physically visit the store, locate the item, and purchase it. This process was very tiresome and engaged the customer unnecessarily. Consequently, the staff at the store or shopping centers had to deal with large amounts of customer information that included a cumbersome process of keying in data into computers and databases which was prone to many errors and mistakes (Rainer et al., 2013) . Moreover, customers had to wait in lines to be served at these stores which proved unsatisfactory for the purposes of purchasing a single item. The security and privacy of consumer information was also debatable issue and could often jeopardize the reputation of the company. 

However, technological advancement has made the process of shopping easier by transferring all the functions of the stores online where they are accessible to the customer at the press of a button. These technological solutions are geared towards providing easy customer data management, stress-free communication, online ordering of items that can be delivered at the customer's premises, security and privacy of customer information as well as simplified the process of locating an item, checking for its suitability and finally purchasing it through an online platform. By creating an online presence, the brick and mortar stores are bound to attract more customers with a diverse portfolio of preferences on various types of products. Not only will technology enhance the provision of mundane business services but also guarantee the growth of the company in an effective and efficient manner (Kim & Peterson, 2017).

Two Technologies

There are two specific technologies that are critical to creating and maintaining a suitable online presence for a previously brick and-mortar store. These technologies include social computing and mobile computing. Social computing involved the use of interactive media platforms that create a viable opportunity for the company to interact with its customers. These platforms ensure that customers can access valuable company information regarding the products, after-sale services, and promotions and provide feedback concerning products and services (Fang et al., 2014). 

The company website is a proper means of ensuring the social connection between the customer and the company through an online platform. The website will customize customer preferences to ensure the information being reviewed by the customer adheres to his or her product or service preferences (Peppard & Ward, 2016). Furthermore, the company website will act as a way to provide constant updates on product development, upcoming promotion and deals and sales that will ensure the customers are constantly engaged with a variety of information that guarantees their loyalty to the rand and the business establishment ( Kim & Peterson, 2017). Social computing is therefore viewed as a crucial component that will enable a business organization to create a lasting online presence.

The second technology that will be implemented will be mobile computing, wireless and mobile commerce. A look at the modern society will inform you of the popularity of mobile devices connected to the internet through wireless means. For these purposes, businesses have been exploiting the opportunity provided by mobile devices to personalize the shopping experience for every customer. This business will also utilize the popularity of mobile computing by creating a company website that is attractive, interactive and can be accessed by mobile computing devices (Rainer et al., 2013). This will enable customers to access important business services at the comfort of their homes or anywhere even in transit as long as they have their mobile phone with them.