Kraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a 2 page paper on its effectiveness as a marketing tool. Include the things that you feel work well and the things that you feel could be done better​

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Marketing Website Evaluation

Today business environment is dynamic and requires solid marketing strategies to thrive in business. Marketing enables an organization to attain financial success through soliciting for sufficient demand of goods and services (Kotler & Keller, 2009). Due to advancement in technology, developing internet marketing strategies is an important part of the marketing plan. There are different internet marketing strategies such as email marketing, use of social media, and content marketing among others. A website is a fundamental tool in 21st-century marketing strategy. A website enables new customers to know about your products and advertises what you offer (Kotler & Keller, 2009). A website can also be utilized to keep existing customers on-the-know, improve customer care and sell products online using e-commerce website. However, this paper discusses the use of a website as a marketing tool that can be used to reach customers on a global basis.

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