Business strategy Mission

Yelp mission is to connect individuals with incredible businesses hoping to enhance the lives of customers and entrepreneurs. They aim to provide the most useful information in all means about local business. Yelp marketing strategy is an essential element in many businesses. It allows its customers for business around them and review. They focused more on engaging customers with other customers and businesses, not like other directories. It creates fun content that can engage the users and businesses to be able to interconnect with one another (Pahwa, 2017). When they post well-written reviews and high-quality photos, the users can become part of the Elite Squad. The operating model works about the local business. These local businesses can list themselves for free on the platform. The key partners of Yelp are content contributors. Also, they made partnerships with other platforms such as GrubHub to assist their customers in getting more restaurants and delivery options.