Packaging is an important part of marketing in that it helps other people to be aware of the product and, as well, increase the chances of the item being bought at another time. A new industrial type product and a new non-industrial type product have differences in packaging in terms of handling efficiency and packaging design. A new industrial type product such as a coffee table would be packaged in a way which enables it to be handled appropriately (Lo, Tung, & Huang, 2017). Since it is bulky and has a high chance of being damaged where it falls, much attention is put on the packaging process in a way that there are proper areas put on the package which provide the ease of handling it. Therefore, the action increases upon the ability of the product from being damaged. The focus put on the packaging process is imperative in that it shows the high level of value which the company attaches on the customer. In reverse, a new-non-industrial product such as a piece of clothing bought from a H&M store does not require a lot of attention being put on the ease of handling. The item can easily be put into another piece of packaging such as the bag of the buyer. Thus, much of the attention is normally put on making the packaging attractive.

As it pertains to the packaging design, the new industrial type product has a graphic of the item with the aim of showing how it looks like on the inside. It is aimed at making the buyer becomes fully aware of what is inside the packaging. The buyer has the idea that what he happens to be seen on the packaging is actually what he will get where he happens to open it. Owing to the bulky nature of the item, it is vital for it to be packaged in a way which will help to raise the attention of people willing to purchase it (Binninger, 2017). They are bound to identify with the idea that the product is likely to meet the specific needs which they have. The product will also have the chance to function as appropriately, based on the expectations which they had put on it. It is, thus, deemed important in terms of making the potential buyers become more willing to purchase it.