Ford Motor Company has been relatively successful over the years since as an organization, they have maintained their reputation as one of the biggest manufacturer of automobiles in the world. This has been a possibility since the firm has managed to take advantage of their operating strengths as well as the opportunities in the market. However, there are various threats that the company faces, especially in the Australian market. A SWOT analysis of the company reveals that Australia Ford Marketing faces various threats that negatively impact their competitiveness and profitability.

One of these threats as established by Jurevicius (2019) is that Ford Shelby faces an aggressive competitive rivalry in the Australian market. Some of the key competitors include Toyota and Holden, who have also established operations in the country. As a result, Ford is faced with the task of aggressively marketing their products, an aspect that contributed to additional expenses and subsequently reduces revenues and profitability. Secondly, there is the threat associated with the entry of novel high-tech firms, reducing Ford Shelbys market share. Also, such new entrants change the dynamics of the market due to highly competitive levels of innovation.