Strategic Marketing Plan of Nike and Nicolas Ghesquière Nik Inc. is ranked as the leading producer of sports footwear and apparel. The company’s products mainly target athletes through the sale of shoes, outfits and other sporting equipment. Over the years, the company has gained notable success and modest growth in sports goods manufacturing sector. The company’s revenue is projected to grow because of the demand for sporting goods which constantly increases each year. On the other hand, Nicolas Ghesquière is the creative director of Louis Vuitton Company. The French-born fashion designer has made a name in the fashion industry for more than 20 years, highlighted by his surprise selection to lead the Paris fashion brand, Balenciaga the age of 25 years. Ghesquière’s fashion collection is idolized because of their impact and influence on other designers. The marketing plan will delve into the collaboration between Nike and Nicolas Ghesquière by focusing on the marketing of SS18 shoe brand concept designed by the Ghesquière. The report will comprehensively provide detail regarding the various components of the collaboration including the proposed product feature, pricing, marketing, and promotion as well as the marketing communications strategy. An analysis of the internal and external environment shows that the collaboration is likely to encounter stiff competition from Gucci and Balenciaga who have expressed interest in the shoe category by developing their own products. It is also expected that young athletes and the middle class aged between 16 and 28 years will be the target market for the new product. The collaboration of both parties has the potential to influence the customer base to through the use of social media platforms to engage the consumers. According to Kearney (2009), such a strategy will promote good relations between the producers and the consumers. [Show Less]