.0 Executive Summary                                                                                     The concept of BCR employs one which is similar to a regular bank, but the only difference is that all the profits from the bank are used to fund cancer research. Typically, BCR is a form of social enterprise which shares its joy of philanthropy, developing careers in the baking industry and providing a sustainable finance for cancer research. In achieving the feat and making the business financially feasible, the company aims to purchase an established bank through a group of investor known as The Giving Pledge (Blackburn, 2010). The unit comprises of wealthy individuals and families who are estimated to have a combined net worth of about U.S 730 million dollars.  [Show Less]