Base on the attachment and search on the Internet.Select a company (or case) and show how the Triple Catalyst model could help it:
-stave off (delay, and/or protect from) competition
-survive a disaster/shock (consider COVID-19, or a major change in economics, or climate-related disasters - or a combination)
-go from good to great
-go from great to exceptional

Limit this to 3-5 pages of content, double-spaced 12-point Times New Roman font, excluding cover, table of contents, appendices.

Grading Rubric coming soon, but in the meantime be sure that your assignment
...is written as a managerial report, with an Executive Summary
...contains citations, related to assertions that you have made
...is true to the request of the assignment.  Will a reader really learn how the Triple Catalyst model (MacKay, 2021) would help?