The paper divulges the decision of whether Sealed Air should commence the manufacture of uncoated bubble operations and launch the product to counter competition from small manufacturers and GAFCEL or should the company proceed with its strategy of stressing on the advantages of coated bubble technology. In response, I think Sealed Air should commence on its decision to launch the new product. The context in which the resolution is to made regards Sealed Air’s competition stemming from unexpected factions. The company had previously attained market leadership through the differentiation of its AirCap cushioning material by implementing a “barrier coating” which made AirCap’s cushioning material reliable and more versatile (Dolan, R., 1982) [Show Less]