Business ethics is characterized by policing strategies based on the dirty nature of the enterprise. A business is considered successful when it enriches the society as business ethicists. Trading on the side passes as unethical behavior by the business. Therefore it remains critical for businesses to identify reasons for ethical practice in an economic world. Some of the reasons include arranging values that guide the business decision. A businesss customer is the most valuable and central party in the economic environment. Therefore avoiding incidents such as the one experienced at the University of Alabama will cost the business its reputation. Understanding the facts help business owners value the business, An understanding of facts identifies that the manager has carefully defined the situation by acknowledging the implication of the business for all stakeholders.