Present study is aimed at detailing the ways corporate excellence in an organization ensures successful implementation of total-quality management by Emirates Airlines. This study has considered analyzing the factors that are influencing service quality management in the organization and the existing gaps in the quality of services of this organization. The study includes a detailed literature review section, in which different concepts regarding total quality management and corporate excellence have been provided. In the methodology section, the methods that have been used in the study for collecting and analyzing the collected information have been analyzed to determine the ways the study has been carried out to ensure reliability of the findings. In the findings and discussion section, the reasons behind the service quality gaps of the organization have been analyzed for gaining a clear understanding of the strategies to be adopted to bridge these quality gaps; while continuing with innovation to manage competitive advantage of the organization.