Group Assignment

The purpose of this assignment is to give students an opportunity to work together to apply the concepts learned throughout the semester to the current Canadian marketing environment.

Marketing Strategy wRitten Plan & Presentation

Groups will develop a marketing strategy around the offer concept assigned to them and prepare a strategic marketing plan in 'marketing plan format' that includes the following sections::

Executive summary

Full marketing environment analysis

Describe the actual & current Canadian micro and macro environment as it pertains to your product class and discuss how each of these environmental factors affect your ability to successfully market your offer in Canada.

Inlcude a SWOT analysis based on your environmental analysis

Market Segmentation & Targetign Explanation